Starting a business has been one of the most challenging yet exciting things I have experienced in my life. I love every aspect of it! This does not mean I haven't encountered massive failures that almost put me out of business. Failure is part of any business venture you take on, but the idea is to learn from them and become better at what you do.
Here are 3 expectations I had going into personal training…..
Clients would flood in
It was December of 2016 when I received my personal training certification from the ISSA. I remember I was so excited to post the news immediately, I posted all over social media assuming I would have hundreds of inquiries. Unfortunately, this wasn’t the case at all! I didn't understand, why weren't all the New Years resolution-ers inquiring about my services? This is the reality of most new business’s. I had no marketing plan, no experience, and no systems set in place. This was a gigantic recipe for failure.
Pro tip: I am not saying you aren’t going sign any clients for a year, I am saying you need to have a business plan put together in which you execute every single day. You also need to be prepared financially to take a large decrease in income. Maybe you need to keep a part-time job while setting everything up? This will depend on your circumstances in your personal life. I was fortunate enough to have saved enough money that I could invest in the venture full time, but everyone will be different.
I didn’t need to be a salesman
When everyone hears the word “sales” they automatically think of the person knocking on your door pushing a product that has no relevance to you nor will it add any value. This isn’t the case at all, when you believe in your product and believe you’re adding value to peoples lives you aren't being unethical at all. In order for you to help people, you need to sell them on fact that you can and will help them.
Pro tip: Change your mindset! You know how to change peoples lives why are you afraid to sell them on that idea? Increase your communication skills and beleive in your product/service, I promise this mindset shift will completely change your life.
Low rates without contracts would attract people
This was my game plan, if I were to only charge people by the session and get no commitment out of them they would be more likely to come back and we would both be happy, right? Wrong! What happened was people came in for 1-2 sessions and weren’t really motivated to come back. This was all my fault for not selling them on long-term advantages of training with me. There are several different factors in this scenario but the point is you should be charging what you’re worth and the only way to truly help someone is over a longer period of time. We all know your client will not sustain sustainable results in 7 days.
Pro tip: Why are you undercutting the entire industry with your low rates? Maybe when you’re first starting out you can’t charge $100/session but I can ensure you the most successful trainers I’ve met charge what they’re worth and keep long term clients. If you can’t sell people on the fact you’re worth atleast the industry average chances are they are going to go with the brand that can. Study the market and figure out a pricing/agreement system that works long-term or you will be out of business before you can help anyone!
If you’re currently experiencing any of these I encourage you to start developing different methods that will increase your chances of being successful in this industry. If you have any questions don’t hesitate to reach out and message me!