Have you ever thought of starting your own PT business? Maybe you’re working for a gym and looking to start your own fitness empire or maybe you’re a fitness enthusiast looking to get certified and start your own business. It doesn’t matter who you are or where you come from if you’re thinking of taking a jump into entrepreneurship you’re awesome!
Unfortunately, most people think of entrepreneurship as an overnight get rich quick scheme but, we know that is far from the truth. Here are 10 realities I’ve learned since starting my own PT business.
You should always be overdelivering
“You don’t get paid for the hour. You get paid for the value you bring to the hour.” -Jim Rohn. I couldn't be more on board with this quote, you should be ensuring that you’re giving your client the most value and best experience possible and if that means communicating with them outside of the hour that should be factored in your business plan.
You won’t be working 9-5
Maybe you will get lucky and schedule all your clients between the hours of 9-5. Does this mean your day is over? Nope! You now have the morning/evening to work on growing your business.
You have to be making money
I hear many people talk about how they don’t care about making money. I guess that means they don’t care about the future of their families and their business as well, right? Your business has to be making money to survive in this world and if you make more money you can invest more in yourself and your business. The end result of that will be helping more people and giving them more value.
You can't please everyone
The closer you can get to specializing in a specific area the better off you will be. You will notice the greatest success’s dominated a certain area of an industry rather than trying to do a little bit of everything.
You won't be an overnight success
I’m guilty of this, along with most people. When you get an idea in your head and start your own business you think everything is just going to fall into place in a short period of time. It’s not our fault we think this way, the media has led us to believe that it’s possible. The reality is that it will take year’s before your business really takes off. The sooner you can accept this the better off you will be. I have seen so many people quit 6 months into their journey because they felt they weren’t making a big enough impact. Don’t be that person.
You have to grow
You and your business have to grow in order for you to stay in business. As soon as you get content with your business and stop being on top of the industry you will start to decline. Always reinvest in yourself and your business and strive to learn new things.
If you don’t want to learn how to sell don’t even start
We’re not talking about selling a product that doesn't work, we’re talking about selling your product that you believe in 110%. People aren't just going to give you their money because you trust your product. You have to sell them on the idea that you can help them. If you think people are just going to trust you because you uploaded a video of you doing a bench press you’re not going to be in business very long.
There will be criticism
You’re doing something different, and even if you feel like you have the support of everyone, you don’t. A lot of people will want you to fail, and they will talk about it amongst each other. In my opinion, that’s a great reason to not fail!
You’re in full control of your destiny
You get to decide the amount of work you want to put into your business. Some people will hate the idea of a pay cheque not coming in every week, but others will thrive from that. Nobody will get to tell you your potential and you will be making all the decisions for yourself.
If you have don’t have a strong “why” you will be easily defeated
The main reason I’ve seen people fail is that they didn’t really care to succeed. They say they did, but their actions said otherwise. If you don’t have a strong why you may not be able to do what it takes to succeed.